Introduced as the future of aerial exploration and storytelling, Insta360 has just announced the official launch of Antigravity, the company’s new drone brand. Incubated by Insta360 in collaboration with third parties, Antigravity aims to create an entirely new category of aerial drone technology.Let’s take a look at this new brand and how it’s set to be the world’s first 360 drone with true immersive capture.Introducing Insta360 AntigravityDesigned to bring about a vision of the future where drones enable immersive and intuitive experiences that reflect the curiosity, creativity, and spontaneity of their users, the new Antigravity brand promises to cater to all types of creators. "Today, most drones are tools. With Antigravity, we're aiming higher. While others compete on specs, we've flipped the script, reimagining what a drone should be able to do. The result is something that empowers real emotion and enables experiences like freedom, creativity, and discovery for everyone." — BC Nie, Head of Marketing at Antigravity. Whether capturing a family hike, a weekend road trip, or a new perspective on everyday life, Antigravity aims to empower people to explore and create while experiencing life as it happens.360 Immersive FlightAt the core of Antigravity's design philosophy is the concept of 360 immersive flight. The brand shoots to own this space completely, and replace the technical complexity inherent in both drone flying and 360-degree videography with expressive, story-first experiences that are easy to master yet exceptionally powerful. Furthermore, Insta360 shares that Antigravity drones are made for all types of users,...
Published By: NoFilmSchool - Yesterday