Antigravity, a new brand backed by a team from Insta360, promises to “redefine aerial exploration” with a new drone in August that offers world-first 360-degree capture in a sub-249g package, with 8K resolution. The drone market may be about to get more interesting. Antigravity, a new consumer drone brand incubated by Insta360 in collaboration with third parties, officially launched today with bold claims about reimagining aerial storytelling through what they’re calling “360 immersive flight.” Coming fresh off Insta360’s successful IPO, the timing feels deliberate. While DJI has dominated the consumer drone space for years, Antigravity is positioning itself not as another specs-focused competitor, but as something entirely different – a brand that prioritizes “user experience and creative expression over technical complexity”. What that means is we will actually see when the actual product will be unveiled in August. The 360-degree gambit The core proposition is intriguing: Antigravity’s first product will supposedly be the world’s first 360 drone with true immersive capture, all packed into a sub-249g form factor with 8K resolution. If delivered as promised (with details announced in August), this would indeed represent a significant departure from traditional drone design philosophy. It’s also going to be interesting to see how it’s designed (there are no images yet), since I can’t think of a way that rotors wouldn’t be in shot when filming 360 on a drone. “Today, most drones are tools. With Antigravity, we’re aiming higher,” says BC Nie, Head of Marketing at Antigravity. “While others compete on specs,...
Published By: CineD - Today