Lightcraft Technology, the company behind the Jetset virtual production tool which we reported (and shot a video interview) about before, has announced Spark, a browser-based filmmaking platform that the company claims will solve “some of Hollywood’s biggest issues.” The platform, scheduled for release in 2026, represents another entry in the increasingly crowded field of companies promising to revolutionize film production through AI integration. CEO Eliot Mack frames Spark as a solution to what he describes as filmmaking’s “traditional obstacles” – funding, approvals, location scouting, and scheduling. However, these challenges are fundamentally business and logistical issues that have persisted throughout Hollywood’s history, raising questions about whether a software platform can meaningfully address problems that are often rooted in industry economics and human relationships rather than technical limitations. Bold claims meet familiar challenges The company’s assertion that Spark will allow teams to “harness the power of AI, 3D and traditional filmmaking live in the browser” echoes similar promises made by numerous other platforms in recent years, as the film industry grapples with integrating artificial intelligence tools into established workflows. Sparks technical ambitions and market realities Spark’s four-component architecture attempts to cover the entire production pipeline through browser-based tools, each targeting specific industry pain points: Spark Shot positions itself as a “browser-based interactive scene assembly tool” that combines 3D scans, USD models, animation, audio, AI tools, and camera simulations. The company describes this as allowing filmmakers to “virtually pre-shoot” their films and iterate scenes in real-time through web browsers. Spark Live attempts to...
Published By: CineD - Today