Disney has become the first major content licensing partner for OpenAI’s Sora platform in a three-year agreement that will allow users to generate short videos featuring over 200 characters from Disney, Marvel, Pixar, and Star Wars properties. The deal includes a $1 billion equity investment from Disney and will see the company deploy OpenAI’s technology across Disney+ and other products, with character-based content expected to launch in early 2026. The partnership represents a significant shift in how major entertainment companies approach generative AI technology. Under the agreement, Sora will enable users to create short, prompted social videos that can be viewed and shared, drawing from an extensive library of animated, masked, and creature characters, along with costumes, props, vehicles, and iconic environments from Disney’s portfolio. ChatGPT Images will also gain access to the same intellectual property, though the agreement explicitly excludes any talent likenesses or voice Image credit: Brian McGowan / Unsplash What’s included in the licensing deal The character library spans Disney’s most recognizable properties, including Mickey Mouse, Minnie Mouse, Lilo, Stitch, Ariel, Belle, Beast, Cinderella, Baymax, Simba, and Mufasa. Fans will also have access to characters from Encanto, Frozen, Inside Out, Moana, Monsters Inc., Toy Story, Up, and Zootopia. Marvel characters covered in the agreement include Black Panther, Captain America, Deadpool, Groot, Iron Man, Loki, Thor, and Thanos. The Star Wars universe contributes Darth Vader, Han Solo, Luke Skywalker, Leia, the Mandalorian, Stormtroopers, and Yoda, among others. Disney+ will host curated selections of Sora-generated videos created by fans,...
Published By: CineD - Yesterday