At IBC 2025 in Amsterdam, Avid will show new AI-driven updates across Media Composer, Pro Tools, and MediaCentral, along with expanded APIs and partner integrations that bring automation directly into editorial workflows. The new features address common bottlenecks in production, from transcription and translation to media management and newsroom scheduling. Rather than introducing separate AI products, Avid is embedding automation into the tools already familiar to editors, audio engineers, and broadcasters. AI transcription and translation in editorial tools Avid Media Composer, Pro Tools, and MediaCentral now integrate built-in speech-to-text and translation. These functions enhance ScriptSync and PhraseFind in Media Composer and extend into multilingual audio and video workflows. Pro Tools users also gain automation capabilities with Soundflow and the new Pro Tools Scripting SDK, making it possible to reduce repetitive manual tasks in session management and editing. Automation is on top of Avid’s agenda for the latest updates of their apps. Image credit: Avid Automated media management with NEXIS and DNx 4.0 Avid NEXIS introduces expanded APIs that streamline storage administration and enable media handling automation across third-party environments. Meanwhile, the DNx 4.0 codec supports customizable bitrates and HDR-ready formats, and includes automation for transcoding, proxy generation, and delivery tasks. Newsroom scheduling and content processing in MediaCentral In broadcast applications, MediaCentral’s Rules Engine and Schedule Engine are now fully integrated. This allows newsroom teams to automate both content processing and scheduling, aiming to reduce the manual steps involved in delivering timely stories. Partner integrations inside the timeline Avid is also...
Published By: CineD - 2 days ago