- Last month
- Insider info: Ricoh GR IV preorders are HUGE and Sony should learn the lesson!
SonyAlphaRumors (Friday, 22 August) - Since today the Ricoh GR IV is available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK. I talked to some major EU and US managers and preorder numbers for the Ricoh GR IV are huge! Sony will benefit from it as the new 25.7MP sensor is made... - Can You Guess Which Popular Mirrorless Won “Camera of the Year” at the EISA Awards?
NoFilmSchool (Friday, 22 August) - In the photography division of the EISA Awards, which stands for the Expert Imaging and Sound Association, the cameras highlighted go beyond just their photo capabilities, but more so towards what the cameras released this year are capable of for shooters of all types.Past winners have included the likes of... - Surprise: New Viltrox(?) 35-50mm f/1.4 Full Frame zoom coming in 2026? SonyAlphaRumors (Friday, 22 August) - A world’s first, the 35-50mm f/1.4 FE: A new rumor circulating on Chinese social media platform Weibo hints at a groundbreaking full-frame zoom lens set to arrive in 2026: a 35–50mm f/1.4. Reportedly developed by a well-known Chinese manufacturer—possibly Viltrox—this would mark the first-ever full-frame autofocus zoom lens from a...
- New lenses coming end of August: Viltrox 56mm f/1.2 APS-C and SG-image 85mm f/1.8 FE SonyAlphaRumors (Friday, 22 August) - The chinese manufacturers never sleep! Within the next week we will get: VIltrox 56mm f/1.2 APS-C E-mount lens SG-image 85mm f/1.8 FE lens Both obviously autofocus lenses! No pricing info available yet… The post New lenses coming end of August: Viltrox 56mm f/1.2 APS-C and SG-image 85mm f/1.8 FE first...
- Sony Future Filmmaker Awards 2026 Edition Now Open for Entries
CineD (Friday, 22 August) - The Sony Future Filmmaker Awards have officially opened entries for their 2026 edition, inviting emerging filmmakers from around the globe to submit their work for free. Covering five categories and offering winners an immersive industry experience in Los Angeles, the program continues to spotlight the next generation of creative voices.... - Could Godox’s New All-in-One Outdoor Flash Be An Ideal Alternate Video Light? NoFilmSchool (Thursday, 21 August) - As the worlds of photography and videography continue to merge together for many content creators, the gear that used to be specific for only one avenue is often adapting to be a solid option for both. The new Godox AD400Pro II Outdoor Flash is an “all-in-one” option that promises to...
- Are Film & TV Jobs Shrinking in 2025? I Antigravity A1 I New SIGMA Lenses – CineD Focus Check Ep78 CineD (Thursday, 21 August) - It’s summer, and most camera manufacturers are holding back their new releases until fall, when the trade show season kicks off again. But that gives us the perfect opportunity to dive into the results of our recent community poll, where we asked if job opportunities in the industry are shrinking...
- World’s BEST Bokeh King! Sigma 135mm f/1.4 AF Coming September 9 SonyAlphaRumors (Thursday, 21 August) - On September 9 at 9:30 Berlin time, Sigma will officially unveil the new 135mm f/1.4 full-frame autofocus lens — a true world’s first! The only lens even close is Sony’s 135mm f/1.8, but Sigma takes it further: 2/3 of a stop faster and delivering around 20–25% shallower depth of field....
- Sony A1 II wins the 2025 EISA Award for Best Camera of the Year SonyAlphaRumors (Thursday, 21 August) - The EISA Awards have been announced, naming the Sony A1 II as “Camera of the Year.” However, the awards remain controversial due to the organization’s close ties with the industry. With sponsorship from many of the winning brands, critics argue that the ever-expanding list of categories serves to ensure that...
- Ricoh GRIV on preorder now…the camera Sony should do! SonyAlphaRumors (Wednesday, 20 August) - The Ricoh GR IV is now available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK. While it’s not a Sony camera, it’s exactly the kind of compact I wish Sony would make. Just imagine an updated Sony RX100 with an APS-C sensor—it would fly off the shelves,...
- Here’s How to Improve the Operational Stability of Your Sony a7RV Camera Today NoFilmSchool (Wednesday, 20 August) - Who doesn’t love operational stability? Repeating a trend that Sony’s been pushing out to pretty much all of its cameras over the past few months, a new firmware update is now available for the Sony a7RV (aka the Sony a7R5).This firmware update (version 3.01) does one thing and one thing...
- This Script Reader's Guide to Building a Hollywood Career NoFilmSchool (Wednesday, 20 August) - Andrew Zinnes is a screenwriter, author, and consultant with experience in film and TV, including roles as a development executive for Norman Lear (the one and only). Zinnes has been involved in script reading and development for companies such as Paramount Pictures, Artisan, and USA Network. He is also known...
- 25% off on Nextorage Type A cards at Amazon SonyAlphaRumors (Wednesday, 20 August) - You save 25% on those Type A cards: 25% off on the VPG200 4th generation cards sold on Amazon (Click here). 25% off on the VPG400 cards sold on Amazon (Click here). The post 25% off on Nextorage Type A cards at Amazon first appeared on sonyalpharumors....
- Wooden Camera Elite Accessory System for the Sony Rialto Mini Released CineD (Wednesday, 20 August) - Wooden Camera has released a new Accessory Collection for the Sony Rialto Mini (Sony VENICE Extension System Mini), expanding mounting and power options while preserving the compact footprint that makes the camera so useful in tight spaces. Let’s take a look. Wooden Camera is well known for their product line...
- One of the Most Anticipated Cinema Cameras of the Year is Finally in Stock and Shipping Now NoFilmSchool (Wednesday, 20 August) - Cameras come and cameras go, yet there are a few legacy brands that always seem to be able to increase the hype levels for their products to levels that few other brands are ever able to achieve. Not to knock the other companies, which make great cameras and products, but...
