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- First images of the new Brightin Star 35mm f/1.4 Full Frame MF lens coming on December 29
SonyAlphaRumors (Saturday, 27 December) - On December 29 Brigthin Star will announce this new 35mm F1.4 Full-Frame Lens. This full-frame lens features an all-metal body, a retro design, and will be available in black and silver. It boasts a stepped/stepless aperture and a lightweight design. There is no info yet about which lens will be... - Winxvideo AI- Upscale Sony Photography to 10K and Optimize 4K XAVC S Workflows [55% OFF]
43Rumors (Saturday, 27 December) - If you shoot with Sony Alpha gear, you know the frustration of “almost perfect” shots: Maybe it’s an A7R V landscape that loses its bite after a heavy crop, an A7S III low-light frame that lacks the resolution for a gallery print, a wildlife shot that came out just a... - Sony BRC-AM7 Trade-In Promotion
News Shooter (Friday, 26 December) - Sony USA/Canada is offering a BRC-AM7 Trade-In Promotion where you can save up to $1,000 USD when you trade-in an eligible SDI PTZ camera. The promotion period runs from December 1, 2025, to March 31, 2026. Trade-In Eligibility Customer/Reseller must provide the following: Must be an existing camera with SDI... - Tony Northrup believes the Sony A7sIV is coming in 2026 :) SonyAlphaRumors (Friday, 26 December) - Tony Northrup listed his BOLD predictions for 2026: Sony: Sony A7S IV (video-centric hybrid; likely ~24MP, proper EVF, improved cooling, possible 6K) Sony: FX3 update/FX3 Mark II (expected to share the A7S IV’s updated sensor and cooling system) Sony: RX100 series revival (new RX100; built-in flash; likely drop EVF and...
- Brightin Star is teasing the launch of a new mysterious lens! SonyAlphaRumors (Friday, 26 December) - Brightin Star is teasing a new lens. it has posted a cryptic Weibo poster that does not reveal the product, only the mood. “Freeze the moment, let the story flow. Please look forward to it.” No specs, mount, or release date have been shared yet. We’ll update as soon as...
- 7Artisans announced three new compact 25-35-50mm f/1.8 E lenses SonyAlphaRumors (Friday, 26 December) - 7Artisans announced a new “LITE” Series with three new lenses: AF 25mm F1.8 AF 35mm F1.8 AF 50mm F1.8 Mounts Supported: E/X mounts. They all have autofocus and weight of around 180g. The lenses will start to be available for preorder on December 30. No idea about pricing yet The...
- Last call: Sony Alpha deals—save up to $900—end December 28. SonyAlphaRumors (Wednesday, 24 December) - The massive Sony holiday savings at BHphoto, Amazon, Adorama will end on December 28 Sony Camera rebates: $500 off and $50 cashback on the Sony A1 at BHphoto, Amazon, Adorama $900 off and $50 cashback on the Sony A7R V at BHphoto, Amazon, Adorama $300 off on the Sony FX2...
- SmallRig Holiday Deals
CineD (Wednesday, 24 December) - SmallRig holiday deals are in full swing, and this round of discounts feels broader than some of the earlier promotions we have seen this year. The sales categories in this promotion cover several core products that many filmmakers rely on daily. From tripods and lighting to power, cages, and more... - Sony A7V overheating testing makes the camera shut down after 12hrs 59mins! SonyAlphaRumors (Wednesday, 24 December) - Sony A7V preorders: In USA at at BHphoto, Amazon, Adorama, Henrys. In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR. In Australia at: Camera Pro, Sony Australia. Our reader Robin Chee performed an overheating test on the Sony A7V and concluded: The thermals are fantastic.....
- Pocket rocket! 7Artisans’ new APS-C AF all‑in‑one weighs just 180 g and slips in your palm! SonyAlphaRumors (Wednesday, 24 December) - 7Artisans is teasing a new lightweight, all-in-one APS-C autofocus lens that fits in your palm. Here’s what we know so far: Featherweight 180 g body — slips into a pocket or hangs from a bag, letting you leave the brick at home Three focal-length options tailored for street photography APS-C...
- The new Meike AF 23mm f/1.4 APS-C lens for Nikon Z-mount is now available for order
Nikonrumors (Wednesday, 24 December) - The new Meike AF 23mm f/1.4 APS-C lens for Nikon Z-mount is now available for order at the official online store. Additional information on the new lens: 13-element in 11-group minimum focusing distance of 0.25 meters 58mm filter thread, Weight: 298 grams STM stepping AF motor Available for Sony... - DJI Added to FCC Covered List: Are Your Drones Still Legal? CineD (Tuesday, 23 December) - The day many filmmakers feared has arrived. The FCC has officially added DJI and other foreign-made drones to its “Covered List,” effectively banning the authorization of new models in the United States. While existing fleets remain legal to fly for now, the future of the drone industry in the US...
- The 2025 Hybrid Mirrorless Camera Rankings
EOSHD.com blog (Tuesday, 23 December) - As another year draws to a close here are EOSHD’s official observations on the camera market for 2025, new vs used. And which cameras for both stills and cinema stood out for value for money in 2025? It’s making more and more sense to buy a used camera, and... - POLL: Did you change your mind about the Sony A7V? SonyAlphaRumors (Tuesday, 23 December) - Sony A7V preorders: In USA at at BHphoto, Amazon, Adorama, Henrys. In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR. In Australia at: Camera Pro, Sony Australia. The post POLL: Did you change your mind about the Sony A7V? first appeared on sonyalpharumors....
- Neat: Sony A7V has a new level option! SonyAlphaRumors (Tuesday, 23 December) - Sony A7V preorders: In USA at at BHphoto, Amazon, Adorama, Henrys. In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR. In Australia at: Camera Pro, Sony Australia. A Reddit user shared this small cute new addition on the Sony A7V: Ut has a brand new...
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