Sony and TCL have signed a memorandum of understanding to establish a joint venture that will assume Sony’s home entertainment business, with TCL holding 51% and Sony retaining 49%. The new company will continue using the Sony and BRAVIA brand names while leveraging TCL’s manufacturing scale and display technology. The deal marks a significant shift in the television industry landscape, as another major Japanese electronics brand cedes control of its TV operations to an Asian manufacturing giant. The joint venture will operate globally, handling the full process from product development and design to manufacturing, sales, logistics, and customer service for televisions and home audio equipment. Subject to definitive agreements expected by the end of March 2026 and regulatory approvals, operations are expected to commence in April 2027, according to Sony’s official press release. Joint venture structure and operations The new company plans to combine Sony’s picture and audio technology, brand value, and supply chain management expertise with TCL’s advanced display technology, global scale advantages, and vertical supply chain strength. According to Sony, the partnership aims to create new customer value through products carrying the globally recognized Sony name and BRAVIA brand. Kimio Maki, President and CEO of Sony Corporation, stated that the strategic partnership aims to deliver more captivating audio and visual experiences to customers worldwide. TCL Electronics Chairperson DU Juan described the partnership as an opportunity to achieve greater scale and optimize the supply chain through strategic business complementarity and technology sharing. The joint venture structure is notable because...
Published By: CineD - 6 days ago