It was somewhat obvious that this year’s NAB show wouldn’t be short on big AI-related announcements. And so it goes: Adobe just shared a sneak peek into new video features they are planning to include in Premiere Pro in 2024. Already this year, editors will be able to generate and add objects into shots, remove disturbing elements with one click, and even extend footage length. What’s interesting is that Adobe also previewed their vision for integrating third-party generative models into the editing software (yes, Open AI’s Sora is among them). Let’s take a closer look at what we can expect from new generative AI in Adobe Premiere Pro. Last year during NAB 2023, Adobe only announced they were working on an AI model: Firefly for video. Fast forward to today, and we get to glimpse the first experimental tests of this tool. Although the new technology is still considered to be in the research phase, what you see in the presentation below are real pixels generated with Adobe’s AI. Well, I can’t deny that the results look impressive! Adding or removing objects with generative AI in Adobe Premiere Pro First, something we have been waiting for, since this AI feature works so well in Adobe Photoshop: Generative Fill. Editors will be able to select and track objects in shots and then replace them with automatically generated pixels. The preview shows Adobe Firefly both removing elements from a scene completely and adding something different in their place. The latter works based...
Published By: CineD - Tuesday, 16 April