Adobe is continuing its long double-down on AI, as the company has launched Firefly Foundry, a new approach to providing businesses with proprietary, IP-protected generative AI models that can be responsibly trained on the company’s brand or franchise.This is a new approach to developing a future of AI content for major companies with large content hubs who are looking for transparent ways to train generative AI models to safely use to solve their complex media and content challenges.Here’s what you need to know.Adobe Launches Firefly FoundryFollowing up on the many announcements and updates made to Firefly, Adobe’s generative AI ecosystem, which includes photo and video models, as well as new ways for solo creators to integrate outside AI models into their creation processes, Adobe has announced a new venture that appears to be aimed at providing solutions for some of the biggest corporations and IP owners in the world. “Adobe has been part of the creative process for generations of filmmakers. Integrating Firefly Foundry into our workflow builds on that legacy by giving our artists the freedom to push ideas further, while giving co-production, client, and distribution partners confidence in how generative AI is being used.”- Jamie Byrne, co-founder, president and COO of Promise Advanced Imagination. The goal of Firefly Foundry is to provide a way to integrate Firefly’s commercially safe AI models deeply into a company or IP owner’s unique, proprietary brand or franchise content. Those omni-models will be able to generate high-fidelity images, video, audio, 3D, and vector...
Published By: NoFilmSchool - Monday, 26 January