That will be interesting, considering they can't fill demand for the cameras with almost no money spent on marketing. Chasing the average consumer is where they'll get into trouble. You've got it backwards.

That's an over-saturated market dominated by manufacturers adept at creating dumbed down product and consumers that don't want to think about how they use the product. These cameras have proven too much for a lot of enthusiasts and prosumers. They're positioned where the big dogs have nothing and don't "get it".

You've got it backwards. You're trying to concoct a self-fulfilling prophesy.

If they're not taking a loss per unit, if they're selling as fast as they can be made then you don't have a chart or graph that would represent anything but making the mistake of being greedy, moving into a market they've never catered to before (they don't sell consumer anything).

It's thinking like that that nearly sunk Apple in the '90s when Jobs made the mistake of hiring a soft drink executive to run the company, getting the boot. Sculley made the mistake of wanting to increase their market share and go after unsophisticated customers that had never been part of their demographic, fracturing their product line into meaningless, redundant, overlapping, bland models (see: consumer cameras), chasing more customers willing to spend less. That's just simple capitalist thinking without passion for what the company actually is and their core customers.

Go on with your exercise though.

@Mimirsan "Joe Public" can eat AVCHD. He already has dozens of cameras to choose from. BMD should ignore this demographic entirely.

@BurnetRhoades

50D does 1080P RAW in crop mode (which means 3x, similar to BMPCC). In crop mode there's almost no aliasing/moirè and it holds perfectly until you fill the card.

Drawbacks are no audio and the enormous amount of storage we need.

As a "non pro" and a hobbyist I personally think the BM line are niche products. For example the BMCC/BMPCC Great for enthusiasts who want to cock about with 2k/4k/raw. not so great for joe public. And joe public is where the moneys at. So maybe BM will need to make consumer based products. btw Reids opinion that the BMCC/BMPCC will kill the video modes that the other companies impliment (canon/sony/panasonic etc) is just his own.

to be COMPLETELY fair, this topic shouldn't compare BMD to any other camera manufacture, because BMD has 2 years under their belt making cameras, while the rest of them 20+ years? Not to mention BMD throws everything that people were wanting into an affordable camera and leave the rest up to you. They give us something better than 8bit, uncompressed, and a higher resolution than 1080 and people try to find things wrong with it? Sure there will be growing pains and bumps in the road with them, even Panasonic isn't on point when it comes to marketing and distribution (gh3).

Some of their business decisions have been a little odd, but the people let them hear about it, and from what I can tell BMD listens to the customers, they just aren't 110% when it comes to being "a solid camera manufacture"

I can honestly say the BMCC isn't for everyone, not even close. It's an affordable camera because of the other "hidden cost" SSDs, a computer able to handle RAW, storage, microphone, lens/speed booster option, rigs rigs and more rigs to pick from. In a way, BMD made a "camera"...."film/cinema camera" as they advertise it, in the same fashion of how traditional cameras that shot on film were. Mics were not built in, lights were used in "low light"(not depending on the camera being able to see in the dark), you can't delete film, and so on....

The only thing I can see hurting BMD the most is the MagicLantern buzz and how it's an even more affordable way to shoot raw video. You can go to walmart and buy a camera that shoots raw video...see why it might be hard to compete with that? lol

I think this topic should closed or be put on pause for 5 years, just to see what happens. Lets see if Canon eventually conforms to lower pricing...It's going to be hard for them to sell $30,000 cameras when ML is turning $3000 cameras into $50,000 cameras. Keep in mind BMD probably didn't realize their camera would boom like it did, especially with other "near future" affordable raw option on the horizon (bolex and so on)

Time will tell everything, no need to try and analyze every situation. When you watch a movie, do you really want to know how it ends in the middle, or would you rather be completely blown away like "WHAT THE..." Before it's all said and done Apple may be king of video cameras, with the help of GoPro or whoever.

ROFL @ this thread. At least there can be no basis for discipline against trolling in this thread.

@eatstoomuchjam

Yep.

Anyway when will we know this "marketing reasons"? Is there something to find out, that is good for us? Thanks

@HenryO @oscillian @jazzroy @Renovatio

Guys, you got it wrong. :-)

I would bet that Vitaliy is wrong. And I have strong reasons for claiming it.

Hmmmmmmmmmmmm - I don't understand. Vitaliy - you have a new camera to market to us as a contender? SO if they die - who will live he he he

iPhone 7 has interchangeable lens mount too! ;-)

'leans back in chair'

Oh boy, this oughta be good!

'eats a handful of popcorn'