Interesting reporting out of The Hollywood Reporter this week, where they're proclaiming a film's second weekend is now basically its opening weekend.Looking at The Fantastic Four: First Steps as its example, THR points to a continuing trend in big-budget movies. They might open strong, but can they sustain their momentum through a second week? Marvel's movie was coming on the heels of DC's hit Superman. The marketing push was strong. How would it fare? Either way, many in the industry were measuring the two against each other. In this case, it didn't go so well. While Superman held relatively steady with a 53% drop, Fantastic Four cratered by 67%, falling to just $38.7 million in its second week. That 14-point difference tells a story that the opening weekend couldn't. One film connected with audiences, the other didn't. This pattern repeats constantly in Hollywood, yet studios still get caught off guard by it. Opening weekends grab headlines and drive initial industry chatter, but the second frame reveals what audiences actually think once they've had time to process a film and share their opinions. Joker: Folie à Deux Credit: Warner Bros. This isn't a new phenomenon. For example, when The Marvels and Joker: Folie à Deux suffered record-breaking drops during their releases, it reflected the new reality. Disappointing films get rejected faster than ever. (Marvels dropped somewhere around 80% in its second weekend, the worst ever for an MCU title, while Joker dropped 81%.)The shift from an average second-weekend drop of 15.7%...
Published By: NoFilmSchool - 2 days ago