Tech giants Adobe, OpenAI, and Microsoft have reportedly supported AB-3211. The proposed legislation bill, also known as the “California Digital Content Provenance,” aims to ensure transparency in digital and social media. Among other things, it would require large online platforms to introduce visible watermarks for AI content in California. More details below. As generative AI advances, the talk about regulations becomes louder and louder. The rapid advancement of video generators raises a crucial question: how will we be able to differentiate between artificially generated content and genuine footage? This bill could be one of the steps toward transparency. Watermarks for AI content: the essence of the bill AB 3211 requires tech companies to label AI-generated content (meaning pictures, photos, videos, and audio clips) with watermarks in the metadata. Some AI companies already do it, but it hasn’t been an overall requirement. Another problem is that a lot of people don’t read metadata. That’s why, according to the bill, large online platforms, like Instagram or X, will have to mark the content “which was produced or significantly modified by a generative AI system” in a way average users can understand. The full text of the bill is available here. Why is it important? One of the biggest critical points to generative AI is that it can be easily used to create fake content, spreading misinformation and manipulating opinions (especially during the election season). Although the generated photos and videos are not 100% perfect, and AI is still learning, even at this point,...
Published By: CineD - Monday, 2 September, 2024