The Sony FX2 is finally shipping in the U.S., and according to the B&H site, it has already been discounted by $100 (via a cash-back offer). This is one of those rare cases when a brand-new camera shows up with a price cut already attached (but only until 09/30/2025). The $100 cash-back offer isn’t limited to the FX2, but it raises a question: why include a camera that has just been announced? Is it because of the lukewarm reception the camera seemed to receive, or could it be related to the overall purchasing mood our industry is experiencing? Whatever the reason is, the result is beneficial to you, the customer. So let’s take a closer look. In all my years of reviewing cameras, I can’t recall another case where a new release was met with such a cold shoulder – and for what? What’s more, there seems to be a very big gap between those judging by specifications they’ve read and those actually using the FX2 in the field. Perhaps anticipation of a newer FX3 played a role; had the FX2 been launched alongside it, the reception might have been warmer. Whatever the reason, a price reduction is a good chance to take a closer look at what’s happening, align user expectations, and mention the Sony cash-back offer if you’re considering the “entry-level” Sony cinema camera. I have no interest in playing the devil’s advocate – Sony certainly doesn’t need me to defend its cameras. As for users? Well, everyone...
Published By: CineD - Today