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The Competition Took 31% of Netflix's Market Share During the Pandemic

2020 was a hard year for everyone. Including Netflix. The pandemic taught us all how much streaming mattered to us. While stuck in our homes, the televisions were constantly on. We were finding hidden gems, rewatching our favorites, and becoming fans of new releases. On the surface, I would have told you that Netflix had a wonderful year. But that's not the truth. New data shared by Ampere Analysis shows that Netflix currently holds 20% of the U.S. streaming market. That should be good, but at the start of the year, they were at 29%. That's a huge drop. And while they added a company record 36.58 million new accounts globally in 2020, Netflix’s U.S. market share had a 31% drop in the last year. Disney has skyrocketed with content aimed at families, something sorely sought after while people were stuck at home. Amazon also climbed the chain, and while Apple and HBO Max limped in behind, they had big releases like The Snyder Cut and even Greyhound which attracted viewers. They even got the next Scorsese movie, which is sure to put them in the conversation for awards as well. Read More...

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Published By: NoFilmSchool - Wednesday, 7 April, 2021

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