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Sora Is Coming for Hollywood's IP and the Studios Have to Opt Out to Stop It

OpenAI is reportedly planning to release a new version of its groundbreaking text-to-video model, Sora, that can generate content featuring well-known copyrighted characters.Well, that should be illegal.If you have created a character and copyrighted it, then you should be safe from someone stealing it or using it without paying you.But Sora is saying they don't care about that.They are forcing studios and rights holders to specifically "opt out" if they don't want their intellectual property used or scraped for this new system.This is a massive deal, and it fundamentally changes the conversation around AI and copyright. It also raises so many questions when it comesAccording to a report from The Wall Street Journal, the AI giant began notifying talent agencies and studios last week about the new policy and the impending product release, which could happen "in the coming days."Let's dive in. - YouTubewww.youtube.comFlipping the Script on CopyrightOkay, the way the world is supposed to work is that if you want to use a copyrighted character like Batman or Mickey Mouse, you need to get explicit permission—an "opt-in" that usually comes with payment for using that character.OpenAI's reported new approach is the complete opposite.Instead of asking for permission, OpenAI is essentially assuming it has permission to use IP in its generations unless the owner of that IP—be it Disney, Warner Bros., or any other studio—explicitly tells them to stop.That is bonkers, and I really need a court of law to sort this out.The onus should not be on the companies...

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Published By: NoFilmSchool - Yesterday

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