Let’s be honest: production pipelines can be enormously frustrating at times – especially if you shoot commercials, have tons of client projects, and collaborate with different filmmakers. Ever seen a desperate 1st AD calling each member of the 20-people crew to reschedule the shoot? Or found yourself lost in countless Google documents with shooting plans, Notion boards, and Asana task lists? These are exactly the issues that the new production software PRODUCER – Maker Machina aims to solve. Together with seasoned filmmaker Christoph Tilley from MXR Productions, we decided to take it into the field and give the creators (and you) our honest feedback on what this software can and cannot do. This is the first of our video interview series in which Nino Leitner (CineD) sits together with Christoph Tilley (MXR Productions) and Xaver Walser (CEO of PRODUCER – Maker Machina). Initially, Xaver guides everyone through the online software step by step and presents all the features that are currently available. Filmmakers also discuss the biggest pain points in current project production, and why it’s so important to change the existing paradigm and streamline all the processes. What is the main goal of PRODUCER – Maker Machina? The idea for an all-in-one production software came to Xaver during a commercial shoot for a watch brand. The client asked him if they could have all the created content, shooting schedules, and feedback notes in one place. Regrettably, the filmmaker had to acknowledge that he had never come across such a...
Published By: CineD - Friday, 2 February, 2024