For those who’ve been lucky enough to watch a movie at an AMC theater in the past year, you’ve most likely gotten a chance to experience Nicole Kidman’s heartfelt “We Make Movies Better” short which serves both as a cinema intro as well as a television spot advertising why movies are magical.The ad, which features Kidman braving through a rainy, puddly parking lot to watch a movie alone in an AMC theater found viral life of its own on Twitter and with fans online who found a mix of humor and inspiration from the short.And, to honor Kidman with her AFI Lifetime Achievement Award, director of photography Indeana Underhill was recruited to recreate the viral ad and has shared a very cool side-by-side breakdown as well as some interesting behind-the-scenes peeks into her process.Recreating Nicole Kidman’s AMC Ad See on Instagram As you can see in the side-by-side breakdown below, Underhill and her team were able to recreate the exact lensing, framing, movement, and lighting in a green screen world for the video with only a few hours of production time.In particular, Underhill shares that the original ad (which was shot by Jeff Cronenworth) used Leitz Summilux-C lenses, which Underhill and her team were also able to use thanks to Keslow Camera as well as made use of new light modifiers like the DoP Choice AIRGLOW to recreate the softer sources in a smaller studio environment.The recreation features Morgan Freeman in Kidman’s place as he opens the AFI awards show...
Published By: NoFilmSchool - Wednesday, 8 May, 2024