When I'm not working in film and TV, I try to make money in commercials and advertising. But I had to teach myself the ropes there. That's why I am trying to help you get ahead with all these common marketing terms. You need to know their definitions and know how to use them in the real world. Now, let's dive in. The Definitive List of Common Marketing TermsCore Marketing Concepts Brand: The overall identity of a product, service, or company. Branding: The process of creating and shaping a brand. Buyer Persona: A semi-fictional profile representing your ideal customer. Call to Action (CTA): A directive prompting the audience to take a specific action. Customer Journey: The path a customer takes from awareness to purchase and beyond. Market Segmentation: Dividing the market into groups of customers with common needs. Marketing Mix: The combination of elements that make up a marketing plan (often referred to as the 4 Ps: Product, Price, Place, Promotion). Positioning: How a brand establishes a unique place in the customer's mind. Target Audience: The group of people most likely to be interested in your offering. Unique Selling Proposition (USP): The specific benefit that sets your offering apart. Digital Marketing Search Engine Optimization (SEO): Techniques to improve website ranking in search engines. Pay-Per-Click (PPC): An online advertising model where you pay per ad click. Click-Through Rate (CTR): The percentage of people who click on a link. Landing Page: A standalone web page designed for a specific campaign. Content Marketing: Creating...
Published By: NoFilmSchool - Tuesday, 30 April