You've probably heard the buzz about a Netflix animated movie called K-Pop Demon Hunters. I was late to the party, but this movie has exploded from Netflix into the theatrical world with a series of sing-along screenings that are selling out nationwide. We're talking over 1,000 sold-out showtimes and a potential for a multi-million dollar opening weekend for a movie that was already a smash hit on a streaming platform.This is a weird situation where it feels like Netflix is also pushing people to theaters after they had their success online, which is sort of the reverse way we think of these projects.So, what can filmmakers learn from this wild success story?Let's dive in. - YouTubewww.youtube.comThe Netflix-to-Theatrical PlaybookThis isn't the first time a streaming giant has dabbled in theatrical releases, but the K-Pop Demon Hunters situation is unique for a few reasons.This wasn't a limited qualifying run for awards season. This was a full-blown, fan-driven event that tapped into a pre-existing, highly engaged audience.It's Netflix basically raking in free money from something they have already done and seen achieve great success on their platform.The takeaway here is that the lines between streaming and theatrical are becoming increasingly blurred.The Power of the NicheHollywood is often obsessed with the four-quadrant movie, the one that appeals to everyone.But K-Pop Demon Hunters proves that there is immense power in catering to a specific, passionate audience.K-pop fans are known for their dedication, and this event was tailor-made for them. After Netflix saw that songs from...
Published By: NoFilmSchool - Yesterday