Nikon are a strange company, and you could say that Japan is a strange country. Having made cameras for 100 years, you’d think Nikon would know a thing or two about marketing them. Nikon bought RED for the cinema prestige. The trailblazer in digital cinema, now apparently is too unimportant to even get a RED badge on the Nikon Zr, a cheap Youtuber’s camera. Strange as it may seem, I am currently a RED user. There’s been dark things in the past, lawsuits, unkind words and even unkinder YouTube videos but EOSHD has a RED EPIC sitting on the shelf. I want to sell it… 1500 euros for those interested. But that’s besides the point… RED is one of cinema’s most valuable brands. Nikon’s deal to buy the pioneers of digital Hollywood cinematography was a masterstroke, and RED sold at the right time – just as the cinema industry headed into a death spiral. But Nikon’s first hybrid stills/video camera with RED tech, the soon to be announced Nikon Zr is a flagrant humiliation of the once great cinema brand. With this first Nikon x RED camera (x as in kisses?), the Japanese corporation had the chance to make a big statement. Canon have already done so…a long, long time ago, when in late 2011 Martin Scorsese appeared on stage introducing the C300. This was a proper cinema camera, aimed at indies and docus and even TV crews. Nikon’s entry to the cinema market is a strange one, as...
Published By: EOSHD.com blog - Yesterday