Packed into the main auditorium for this year’s Adobe MAX conference in Los Angeles, it’s clear that the buzz in the room is a familiar refrain. AI is here, and it’s changing everything. While the initial shock of AI might not have worn off for anyone yet, what AI is offering for filmmakers, editors, and other miscellaneous creators has settled into a couple of camps. Generative AI and workflow AI tools and features offer quite different solutions these days, but they do come from the same source.Adobe Firefly, the company’s main AI model, is getting many generative upgrades, and the Adobe Creative Cloud ecosystem is getting many AI-powered workflow updates. Here’s what you need to know.Adobe MAX 2025 UpdatesThe big news in terms of AI updates for Adobe really is that a dozen different generative AI models will now be available to use in the Creative Cloud. Along with Adobe’s own commercially safe Firefly models, users can use models from other industry leaders like Google, OpenAI, Luma AI, Runway, and more. Adobe has also launched Firefly Image Model 5, the company’s most advanced image generation and editing model yet, which promises to excel at generating photorealistic details. The new Firefly Image Model 5 can generate images in native 4MP resolution without upscaling and produce sharp, detailed assets ready to put in your production flow. Users can also now edit images with just a prompt.Generative Speech and SoundtrackAdobe also unveiled some notable AI updates that have to do with sound, music,...
Published By: NoFilmSchool - Yesterday