Indeed, and consumers are willing to pay to subsidise their bullshit. I picked up a Panasonic AX100 projector for £350 on eBay a few months ago. It is 720p but looks great. Next model along was their update to 1080p and it costs 3x more even 2nd hand. Madness.

I saw an 8K TV at the IFA show last month. Up close it was technologically marvellous... incredible... stunning... But at normal viewing distances the reality hits home. It was merely 'good'.

It is telling that the crowd around it were ALL up close to appreciate it rather than standing back as you would in a cinema. And yet cinema in the home is exactly what it is designed for! Logic failure or just good marketing?

@Vitaliy_Kiselev I liked DVD upscaled results :) People need an upscaler for Canon DSLR footage to make it like GH2 footage but there isn't one out for Premiere or Final Cut Pro, which is a lost opportunity.

@Brian202020 I'd take it too. But without telling people, nobody would know the difference (1080p vs. 4K).

@EOSHD It was because people like me. I wanted 1080p so I bought it, and paid WAY too much for it (back in the day). I know no one, that wants 4K at home. It's just too much. Nobody needs, or wants it. On a 50 inch TV viewed 1,5 to 2 meters away, you can hardly tell the difference of 720p to 1080p. 1080p to 4K is even more far fetched. 4K will never be main stream.

HD tv have been here for how much time, until now hd is not even mainstream in 90% of the world. Yes I have seen a $ 30 000 or $ 60 000 4k plasma TV by Panasonic but I think the uptake from HD to 4k will be even slower than From SD to HD. The reason is that of diminishing return. I have been watching 2k movies at normal viewing distance at the cinema and has yet to see a pixel. Most people don't even see the difference between a DVD and an HD content. It bug me and I am always complaining, more so when they are watching stretched 4:3 format on their 16:9 TV. This is perhaps why the Japanese manufacturers are afraid to push the technologies, because they know that in terms of moving images we are not far from the human threshold. That is that the tech goes beyond our sensory faculty, that people just don't need to upgrade until the thing just wear out. So you won't feel the need to upgrade your TV every 10 years.

Well the 4K2K TVs are coming. Don't be surprised to see the consumer camera hardware to encourage more TV sales. Don't rule it out :)

H.264 is a great cutting edge codec, I don't underestimate it, it is just that a big data rate is only useful when you have big data to fit in it! 4-2-0 is compressed colour, 8bit has less data than 10bit, and until now scaling of the sensor has decreased resolution, so that is only reason why 300Mbit+ is a bit silly on an i-Frame codec on a DSLR. If they can justify that high bitrate with good res and colour, then 1D X will be a winner in my view.

Man I think some of you are nuts for complaining about the video and pics. Those ISO's are insane. The Movie was shot with 70-200mm f2.8 at ISO 25600!!! I didn't see Aliasing and Moire as much as just noise, which is to be understood at that level of ISO. Certainly acceptable levels of all for such a high ISO level. Overall pretty darned impressive IMO.

The data rates on this camera lead me to believe there's no problem
fitting 4K video into that data stream.

Looks like a Canon S35 4K camera for Nov 3rd for sure (minus hair dryer shape) ...

Hope they keep the price in check...

@namtot
Have you even used an AF100? It's a pretty amazing piece of equipment. I own both the AF100 and the GH2, and I'd personally take the AF100 hands down over the hacked GH2 99% of the time.

Sorry this was a bit off topic.

I assume this is Canon's last big hurrah for the traditional FF DSLR shooter?

Am I crazy for thinking, why are they not recording to SSD in 2012?
No new form factor, no ETC mode, no 4K video, no new lens to go with it at launch...

I assume Nov 3rd is really the High MP DSLR and Cinema Video body launchg day...

yes 8 bit 24m on a camcorders that cost $5000 is retarded, i dont care how bad you need xlr inputs or the other features the camcorders have... your getting robbed. if this thing does have 10bit 422 and a clean image there would be no reason for me at least to buy an fs100 or af100 (id still much rather have the gh2 then either of those cameras). until we see proof of 10bit 422 everything is speculation, we can say "well this points to it or that points to it" but im kind of doubting that canon would give us that in a dslr. its crazy that this is happening right before the nov 3rd announcement, who knows what they have up their sleeve. another thing to think about is what its going to cost for cards with this thing, if you want a good amount of space your looking at $1000 in cf cards!

The value proposition of the GH2 will still be here, but if it is a 10 bit 4.2.2. iframe then we are not in the same category. The 10 bit itself would be huge.

I am speculating a lot, but if this camera has as good as GH2 scaling (is possible because they have about the same megapixel) 10 bit 422 and a cinestyle picture mode getting the most of the DR (which canon says has been improved) with internal codec at 350 megabit. Then it would be ground breaking. A true contender to the Slog Sony F3 with external recorder in the $ 20 000 range, which itself is a contender to the $ 60 000+ ARRi Alexa.

Now it is out of my budget but we could see a lot of this tech migrate in its lower end sibling like a 7d mark 2 and 5d mark 3. Canon has upped the game and we should all be glad as Sony and Panasonic will be forced to stop insulting people with their 8 bit avchd 24 mbit codec in $ 5000 cameras.