I estimate that the COGS without labor or shipping is $16.89 — yet Beats is able to successfully retail these headphones for $199+. This is the power of brand. Dr. Dre and Jimmy Iovine have leveraged their personal backgrounds and a sleek design to launch a remarkable brand that’s become fundamental to music pop culture.
https://www.huffingtonpost.com/ben-einstein/we-took-apart-some-beats-headphones_b_7639618.html
Yep, all bad.
More early topic on PV about similar shit
It's not exactly surprising that there are high margins on Beats, but it's interesting to see such a detailed breakdown of the parts, etc.
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