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- Sony France manager on the future A7V: “Our philosophy is major innovations in each generation.”
SonyAlphaRumors (Tuesday, 14 October) - The French magazine Phototrend published an interview with Fabrice Abuaf, Senior Product Manager IP&S at Sony France. A couple of interesting points: Sony Alpha 7 IV and Sony Alpha 7 III are the best-sellers for Sony. In Asia, the bestseller is the Sony A7C II. The French market share in... - September 2025 Digital Camera Sales Ranking from Japanese Retailers SonyAlphaRumors (Tuesday, 14 October) - The September 2025 rankings from Japanese retailers reveal that Sony’s momentum in the mirrorless market has slowed slightly compared to Fujifilm and Canon.Let’s see if the Sony A7V will bring back some proper WOW effect! Best selling cameras at Mapcamera: Ricoh GR IV Fujifilm X-M5 Fujifilm X-E5 Ricoh GR IIIx...
- A Highly-Anticipated 50mm Full-Frame Lens Is Set to Be Released for Sony E-Mount Shooters This Week
NoFilmSchool (Monday, 13 October) - The online rumor mills are buzzing about a major new lens announcement that could be quite exciting for Sony E-mount shooters. The highly anticipated Viltrox 50mm f/1.4 PRO Full-Frame E-mount lens appears to be set to be officially released this week on October 15th.Let’s examine what a teaser from Viltrox... - TTartisan announced the new SILVER AF 75mm f/2 SILVER Full Frame Portrait Lens SonyAlphaRumors (Monday, 13 October) - TTartisan just launched the SILVER version of their 75mm f/2.0 FE lens on TTartisan store and Amazon. A perfect match for the Silver Sony A7CII don’t you think? Reminder: Their new hot selling 17mm f/4 Tilt-Shift full-frame lens for E-mount is in Stock at Amazon US&EU and TTArtisan store. The...
- TTArtisan 17mm f4 Tilt Shift Brings Ultra-Wide Perspective Control to Full-Frame and GFX
CineD (Monday, 13 October) - TTArtisan has introduced a new 17mm f4 tilt shift lens designed for full-frame and medium-format mirrorless cameras. It offers ±8° tilt, ±8mm shift and a large 64mm image circle. The lens launches for Sony E and Fujifilm GFX mounts at around $509, or roughly €579 in Europe. With this release,... - New Zeiss Otus lens will be announced this week? SonyAlphaRumors (Monday, 13 October) - After the new Otus 50mm and 85mm, it looks like Zeiss will announce another OTUS lens this week. The original DSLR Otus lineup included four lenses: 28mm f/1.4 55mm f/1.4 85mm f/1.4 100mm f/1.4 Based on this, the most likely candidates now are a 28mm f/1.4 or a 100mm f/1.4....
- Tilta Extended Pro Monitor Mount Arrives With Double-Hinge Height Adjustments And SmallHD-Compatible Pins CineD (Monday, 13 October) - The new Tilta Extended Pro Monitor Mount adds a double-hinged swivel arm for fast height changes, tool-free tension control, and SmallHD-compatible locating pins, all in a compact NATO-based design. It is available for pre-order now at $53, discounted until October 23, with shipping in two to three weeks. Tilta’s latest...
- New image of the Tamron 25-200mm FE lens! SonyAlphaRumors (Monday, 13 October) - Our reader “MaBoCado” sent me this: I sighted the Tamron 25-200 today at Imaging World fair in Nuremberg, Germany. Unfortunately, It wasn’t possible to check it or to make use of it for testing purposes. All I’ve learned so far is that the new lens will launch at the same...
- Reminder: new up to 500 Euro discount on Sony Alpha gear SonyAlphaRumors (Monday, 13 October) - Sony recently launched new deals in Europe: Up to 500 Euro off at Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton. Up to 500 Euro cashback at Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton. The post Reminder: new up to 500 Euro discount on Sony Alpha gear first appeared on sonyalpharumors....
- Tony Northrup says the Sigma 135mm f/1.4 is “The Most Insane Lens I’ve Ever Tested” SonyAlphaRumors (Sunday, 12 October) - Sigma 135mm f/1.4 preorder links at BHphoto, Adorama, Amazon, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton. Mr. Bokeh-King Tony Northrup obviously loves it :) The post Tony Northrup says the Sigma 135mm f/1.4 is “The Most Insane Lens I’ve Ever Tested” first appeared on sonyalpharumors....
- The Sony up to $500 rebates will run til October 13 only! SonyAlphaRumors (Saturday, 11 October) - The Sony rebates will run til Oct 13 at Amazon (Click here) and BHphoto (which is now closed til Oct 16). Sony cameras: $400 off on the Sony A7R V at BHphoto, Amazon $500 off on the Sony A7IV at BHphoto, Amazon, $300 off on the Sony A1 at BHphoto,...
- First review of the new TTArtisan 17mm f/4 Tilt-shift SonyAlphaRumors (Saturday, 11 October) - The new TTArtisan’s new 17mm f/4 Tilt-Shift full-frame lens for E-mount is in Stock at Amazon US&EU and TTArtisan store. And finally have a review of the new lens thanks to Richard Wong. He tested the L-mount version of this lens: The post First review of the new TTArtisan 17mm...
- ???? Canon R6III Coming Nov 6 – 32MP, Open-Gate, Pre-Capture for €2899! Sony A7V Beware! SonyAlphaRumors (Friday, 10 October) - As suspected the new Canon R6III will use the same (very good) Canon C50 sensor! Here are the key specs: Canon EOS R6 Mark III Specifications Effective 34.2mp (Same as the Cinema EOS C50) 32mp for stills Dual Pixel CMOS AF II with multiple subject detections IBIS: 6.5 Stops Pre-capture...
- Vietnamese retailer already accepting preorders on the Sony A7V for $2600! SonyAlphaRumors (Friday, 10 October) - A Vietnamese retailer is so confident in the upcoming Sony A7V that they’ve already started accepting preorders for it! They are asking 66,990,000 ₫ (Vietnamese dong) which is around $2600. As image of the camera they actually used an old rendering I made many months ago :) Sony A7V specs...
- At last! TTArtisan is bringing the legendary Canon 17mm Tilt-Shift lens to E-mount! SonyAlphaRumors (Friday, 10 October) - Anyone working in architectural photography knows the true value of the Canon 17mm TS-E f/4L Tilt-Shift lens. While Sony has never ventured into making tilt-shift optics, we finally have a perfect counterpart — TTArtisan’s new 17mm f/4 Tilt-Shift full-frame lens for E-mount. You can already preorder it via the TTArtisan...
