YouTube is preparing a significant policy update aimed at tackling the flood of low-quality, AI-generated “mass-produced” videos on its platform. Starting July 15, 2025, the YouTube Partner Program (YPP) will enforce stricter guidelines, requiring content to be “significantly original and authentic” to remain eligible for monetization. For creators relying on AI tools to generate content at scale, this change marks a clear signal: YouTube is taking steps to protect its ecosystem from what has been described across the industry as “AI slop” – low-quality, repetitive, and spam-like videos that have proliferated with the rise of generative AI tools. What’s changing? While YouTube has always required “original and authentic” content for monetization, the new policy aims to better define what counts as “inauthentic” in the age of easily accessible AI. According to Rene Ritchie, YouTube’s Head of Editorial & Creator Liaison, the update is a “minor clarification” rather than a sweeping overhaul, but it will help the platform better identify mass-produced or repetitive content that fails to add human value. Examples of the type of content at risk of demonetization include videos composed solely of text-to-video AI clips, stolen or recycled footage, automated voiceovers over stock images, and channels posting large quantities of low-effort AI-generated material. Why YouTube is acting now The updated policy comes amid growing concern over AI-generated spam flooding YouTube and other platforms. As generative AI tools like Google Veo 3 make it easy to produce video content with minimal human input, the platform faces challenges in maintaining...
Published By: CineD - 2 days ago