Sometimes, a movie can be made or broken in marketing. You're either getting people excited to see the film and online fervor, or you're seeing the conversation line die, and therefore your box office with it.But one love in the last five years actually saw their marketing break the film, and went back and fixed it to achieve massive success.That movie was Sonic, and it's since spawned a massive trilogy that rakes in money with movies that I have found to be so much fun to watch.So, how did they do it?Let's dive in. - YouTubewww.youtube.comThe Conversation Online If you step into the wayback machine and go to like 2019, there was a lot of online chatter about the release of Sonic. When Paramount released the first trailer for the character, people lost their minds.And all of Twitter was swept up in negative reactions to the character design.The problem? He looked nothing like the character in the video games, because his eyeballs were oddly small.The entire internet seemed to form this rallying cry that freaked Paramount out. At the time, they had two choices: either ignore the feedback and see if people showed up to their blockbuster family film....or make an expensive change.Lucky for them, they spent the money. And they made a change that would change the course of that movie and all the movies in the franchise that followed. Sonic before and after the change. Credit: Paramount The Power of Audience EngagementChanging Sonic's look back to that of...
Published By: NoFilmSchool - Yesterday