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Lytro Sells to Google for a Discounted $40 Million

Lytro promised to revolutionize cinema, but after raising a reported $200 million, the start-up sells to Google for only $40 million. With their various applications of light-field image capture, Lytro has developed some of the most exciting technology of the past several years. The company's release at NAB 2016—pivoting toward professional studio grade equipment for high-end cinematic image capture—was one of No Film School's most popular videos of all time. The company has kept going strong, releasing a new Immerge capture platform a mere four months ago, even inspiring competitors with the Light L16 camera. Read More...

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Published By: NoFilmSchool - Wednesday, 21 March, 2018

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