One thing I do every summer is dust off my Jaws Blu-ray and get it ready to be watched at least four or five times, because when it gets hot outside, I know it's time to visit Amity.For the last fifty years, Jaws has been the king of the summer, and not just because it conquered theaters, but because it began the annual tradition of explosive, high-stakes cinema that became synonymous with the Fourth of July holiday.Every year since, studios have tried to capitalize on the public swarming to the first blockbuster. Let's harken back to an era where that was a novelty.Dive in...the water is safe...I think. - YouTubewww.youtube.comHow Jaws Changed Hollywood Steven Spielberg's Jaws was not released on Independence Day weekend itself; it actually came out on June 20, 1975. But in the weeks that followed, people lined up around the block to see the movie, and its Fourth of July setting in the story only made it more popular as the summer progressed.The film was a cultural phenomenon. It shattered box office records, becoming the first film to gross over $100 million, and instilled a collective, primal fear of the ocean in the American psyche. But beyond its narrative and cultural impact, the strategic release and marketing of Jaws proved to be a watershed moment for the film industry.Movie Marketing Prior to Jaws, major studio films were typically given a platform release, opening in a few major cities before gradually expanding to a wider audience.Universal took a...
Published By: NoFilmSchool - Today