By now, you've probably heard about OpenAI's AI video generation tool, Sora 2. It comes with a kind of AI version of TikTok, with only AI-generated content to scroll. The app rolled out just last week.Users are able to upload their likenesses and generate new content from them. Some public figures signed away their likeness, too, and pure ridiculousness has followed. Jake Paul allowed his face to be used, and now there are deepfakes everywhere of him doing almost anything imaginable. The technology itself is undeniably powerful. Sora 2 can generate sophisticated videos with in-sync dialogue and complex movements. Look at any of the examples, and invariably, you'll see people in comments saying the video looks real.The technology has moved ridiculously fast, and the entertainment industry is often left scrambling to catch up, like we did in the wake of Tilly Norwood, the AI actor. This week, several big entertainment bodies are speaking up. On Monday, the Motion Picture Association issued a statement from chair Charles Rivkin.“Since Sora 2’s release, videos that infringe our members’ films, shows, and characters have proliferated on OpenAI’s service and across social media. While OpenAI clarified it will ‘soon’ offer rightsholders more control over character generation, they must acknowledge it remains their responsibility—not rightsholders’—to prevent infringement on the Sora 2 service. OpenAI needs to take immediate and decisive action to address this issue. Well-established copyright law safeguards the rights of creators and applies here."Now the agencies have joined the fray, with both WME and CAA...
Published By: NoFilmSchool - Yesterday