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RED surpassed Beats by Dr Dre margins record selling you just consumer SSD
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  • Also you don't f* with a man who has seen actual war firsthand, not the pretend "war" that Red pretends to think it is, nor a man with a background in computer science vs 2 guys who have zero background in it.

  • @eddavid

    Get my word -they had no idea who Jinni is :-) And did not spend any time to figure it out much, just celled lawyers are they did hundreds of times before.

  • @vitaliy_kiselev Yes, probably should send Jarred and Jim a copy of art of war.

    “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

    Oh well. Jim has a nice private island and probably a lot of free time in between developing the red hydrogen 2 and Komodo to read up on this book!

  • What I find annoying is that many of the points in JinniMag’s videos have nothing to do with his product or his disagreement with RED. They also have nothing to do with Apple’s disagreement with RED. They appear to mostly be about making RED look bad and perhaps to illustrate a history of behavior for RED. Little of it has legal significance and some of it is rather misleading. In the end I find that weakens JinniMag’s position, not strengthens it.

    Mitch Gross, Panasonic employee, Pro department

    Really like Mitch, but it is very interesting remark, as we see accidental opening of representative.

    We can see how he is afraid about any real research, instead of looking into the mouth and repeating marketing words.

    What if Panasonic pro department margins and practices, including patents and their NAND cards full disassembly (at least they are proprietary, but something tells me that chips and stuff are consumer grade inside) will be next?

  • Yes I think maybe quite a few companies might not have enterprise media inside. Red should probably pay someone to open up other companies media.

  • What I am really angry about is, that due to their substanceless patent of compressing channels before debayer into their Jpeg2000 derivate, I had to work with bloody H264 Interframe all the years. Then even BM had to take it out of their cams, lowering the output quality quite a bit.

    So.. I must admit, I really enjoy this show now.

    brb, need more popcorn...

  • The reaction to all of this in the reduser community is utterly fascinating. I can't stop reading it. To understand the psychology of a large group of people who invested thousands of dollars into a product to start to hear their leader is not what he seems and what they bought is not what it is and was started on a myth that is not what they were sold - this is the dream research project for any sociologist/documentarian. And to see it unfolding in real time.

    Reduser isn't a religion - but it definitely has signs of this kind of community. I worked on the hbo series on the cult nxivm so I've been around highly doctinated / members, but I wasn't there on the show for the beginning phases of the falling out. But the stories of the falling out I heard about, of the crumbling of that cult, are too much to stomach.

    This falling and breaking of the red religion is more gentle, but then again, the members are camera engineers and enthusiasts, not actors who are much more emotionally needy. Like any religion, there are group meet ups. There are messages from its leader called "recon". There are constant ways to send money from accessories to upgrades to the cameras. And the more red gear one has, one can put that in their "signature". People can even name their cameras and post the serial numbers to show how close they were to the original creation. The closer to the 00001 serial, the stronger a believer in red one is. And there is, supposively, an inner circle.

    And it all started with a myth, like most religions.

    The myth of Red.  Three guys. Didn't know what they were doing. The CEO, Jim Jannard, a billionare. With Ted and Graemhe. The plan to disrupt the overpriced world of HD video. To replace film.

    Now finding out this is false, that Red just bought the tech and rebranded it. That hurts.

    And to find out that the camera itself is using cheap media and a cheap LCD, that hurts too. That there is a mark up of 100x.

    That maybe the camera's insides is no better than the cheap chinese knock-offs like the Mavo. That maybe the red camera is also made right in the same country as the Mavo. That the red itself is cheap.

    When that myth gets lifted, members of the red religion, especially those who own thousands of dollars of gear, will get really really angry at those who lifted the myth. The emperor has no clothes and those who supported him most likely don't support the messenger. They will discredit. Destroy. Bring up lies. Call him crazy.

    Especially in the past three years, when 4k is now the norm, a bmcpc can do raw for 300 bucks used and Red no longer has higher resolution as a selling point, and when cheaper cameras like the blackmagic ursa mini pro and c300 ii and fs7 can get people to an image they want for a lot cheaper, those who have stayed with red have stayed for the myth.

    And now when Hollywood now primarily uses the Alexa over the red. It's almost an emotional choice to use the camera now. A matter of pride. But to know in one's head that the camera is just cheap Asian parts, when you go on set, that people maybe whispering about your purchase and about how it was built on a lie, that will hurt.

    And like all good religious leaders like Jerry Farwell and Jim Baker, the CEO Jim, when at Oakley, has quite a checkered past. He was involved in the Lance Armstrong doping scandal. He most likely was a person who "encouraged" his employee to lie under oath.  Does Jim perhaps feel above laws? Does he have disdain for his customers and the world at large? Maybe not what people expect in a leader.  The type of person who could point blank lie to several customers about the origin of his camera components and would have no problem manipulating his users.

    And when more people find out about who he is as a person, the more people may further themselves from his religion. The more people who will leave his religion. The more people who won't join his religion.

  • Yep @eddavid. I said this a few posts ago - links and all about the doping coverup and was told it was moralising bs and was told to basically leave it alone. @slayerpossie and I quote - The Oakley Armstrong connection is old news and irrelevant backdrop moral bs................. Anyway didn't want to derail so I deleted my post. Basically I was drawing attention to the kind of man that would do such a thing and the culture he would support...the guy has loose morals and it IS relevant because his company has been built with some much lying involved....anyway...this Jinni guy is making the best documentary I have seen in a while........keep going

  • @cls105

    I have spent the past 45 years building “inventions wrapped in art”.

    Just now turning 70 and having a few health issues, it is now time for me to retire.

    I will be shutting down the HYDROGEN project, ending a career that has included Oakley, RED Digital Cinema and HYDROGEN. I am very proud to have worked with many great people over the years who have signed on to the vision.

    RED Digital Cinema will continue stronger than ever with Jarred, Tommy and Jamin at the controls. Komodo is about to be launched… and the HYDROGEN One will continue to be supported in the future.

    I want to thank everyone for the support I have felt over the years…

  • The latest from the Apple vs RED patent case.

    In october there was a reply from Apple to the patent owners previous rebutal of petitioner Apples claims and and thereafter a sur-reply from the patent owner RED to the latest Apple reply. In short Apple wants the patent board to open up a full examination of the validity of the patent (aka institute a Inter Partes Review) whereas RED wants the patent board to deny this institution on the base that the patents claims are still valid.

    A Institution to Inter Partes Review should be decided by the patent board no more than 6 months after petition.

    As this case was filed in early may the decision should be ready in early november. Or no later than november 6 to be precise.

    "An IPR will be instituted if the Board finds that the petition demonstrates that there is a reasonable likelihood that at least one of the challenged claims is unpatentable. The Board may institute or deny all or some of the challenged claims. The Board will produce a final determination within one year of institution."


  • A little something I made to mark the news.

    jom jannard.jpg
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  • Jannard leaving, sound like "the rat(s) a leaving the sinking ship" to me.

  • This case is still pending pre-institution...

  • We are pleased to see our REDCODE patents withstand another challenge.

    But hundreds of thousands of people are very upset. does it matter for you? Nope!

    To be clear, as I mentioned before, this never really was Apple vs. RED. It has always been APPLE + RED, and this was all part of the process defining how we work together in the future.

    Did we just saw fake drama with trial played just to create precedent?

    RED integration with Apple’s METAL framework for realtime R3D playback is coming along well and the work that the two teams are doing together is exceeding expectations. We are very excited for the new Mac Pro and the new XDR pro display and the power they bring to the entire RED workflow.

    All this sounds fishy.

    This proves also to those that questioned Red’s intellectual properties in defamatory YouTube videos and articles that they are the ones full of it.

    I hope that ones who questioned Red intellectual property will continue to do so. And more people will join. But it is whole society transformation that must put such things as Red claims for social "intellectual property" (in reality work of thousands of people across all countries) into proper place where they belong - cemetery of history.

    And they'll put this among other useless papers on ground near this grave, so each time people will come to shame Red they could walk on them with their dirty shoes. Proper usage for shitty paper.


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  • Patents only last for 20 years. :-p

  • First of all, I'm not an expert on this but as the patent 9,245,314 ("digital camera") is published on January 26, 2016 this means that the patent will last until january 2036...

    Strangely as the RED system was "invented" a decade earlier, I guess the first patent application filling was Apr 11, 2007 as refered in the patent document. From there on you can add and adjust.

    Alas the Sony vs RED patent debacle was in 2013 and is referenced to in the above issued patent, but seems to be regarding patent 8,174,560 (Jannard , et al. issued May 8, 2012). :-p

    Patent 8.174.560 was later re-examined and a few claims dropped from the patent.

    (Order Granting Joint Motion for Dismissal Without Prejudice;, Inc. v. Sony Corporation of America and Sony Electronics Inc., Case No. 13CV0334-DMS-BGS, dated Jul. 29, 2013. cited by applicant .)

  • Should Apple just re-examine their petition for inter parts review and try again?

    Clearly there is room for another round.

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  • First of all, I'm not an expert on this but as the patent 9,245,314 ("digital camera") is published on January 26, 2016 this means that the patent will last until january 2036...

    Patents in the United States are valid for 20 years from their filing date. Since this patent application was filed on April 11, 2008 it will expire on April 11, 2028 as mentioned here:

    Note that the April 11, 2007 date was the date when a provisional patent application was filed. A provisional application allows the person filing a patent to establish a priority date for the invention, but gives the filer up to one year to submit the full application with the detailed patent claims (this is why the full patent application was submitted on April 11, 2008 one year after the provisional application).

    So the patent is valid from 2008 + 20 years, but for the purposes of determining if something else was invented first, the 2007 date is used. And one way to invalidate this particular patent would be to show that the invention described in the patent already existed elsewhere as of April 11, 2007.

    One other thing worth pointing out is that in order for the date of the provisional application (April 11, 2007 in this case) to be used, the provisional application must be detailed enough to make it clear what the parameters of the invention are and what is new about it. If a bunch of the key details are only added in the later full application, then the date of the full application would be used for those invention details added later.

    This issue of which invention date to use was actually relevant for Apple's patent invalidation request. One of the patents Apple cited as prior art was filed on April 13, 2007 (2 days after RED's provisional application), but Apple argued that the RED patent did not deserve its April 11, 2007 priority date because the provisional application lacked key details.

    And interestingly the Patent Board did not reject Apple's claims about the priority dates. One way they could have rejected Apple's request would have been to say that RED's April 11, 2007 date does apply and therefore the April 13, 2007 patent is useless for invalidation purposes. But they didn't do this, which may suggest that they agreed with Apple's arguments about the dates.

    Instead the Patent Board chose to reject Apple's request more on substance. In particular, a key part of the RED patent is that they claim that their RAW compression is "substantially visually lossless." Set aside the fact that "substantially visually lossless" is not a very meaningful phrase in any objective sense (any number of discussions with pixel peepers makes it pretty obvious that what one person might consider visually lossless, someone else might consider highly objectionable).

    Essentially the Patent Board said that Apple didn't clearly show that using the two non-RED patents they cited would result in a compressed RAW recording that was "substantially visually lossless." Basically their response was, "sorry not enough detail."

    The thing is that there actually is language (like lack of compression artifacts, near-lossless, etc.) in one of the patents Apple cited to suggest that it would achieve a "substantially visually lossless" result. But apparently they weren't clear enough in pointing this out. So I'm not really sure that this is as strong of an outcome for RED as RED would like people to believe. It will be interesting to see if Apple continues to try and invalidate the RED patents (I believe that they could appeal this decision in Federal court, if desired).

    Also, someone else could come along and file an expanded and more detailed request following the Apple blueprint (anyone can file a patent review request even if they are not directly affected by the patent). There are quite a few other companies besides Apple that might be interested in seeing the RED patents invalidated.

  • @davedv - Thanks for the clarification regarding filling date and life span. 2028 is closing in fast. ;-)

    Do you have any insight into the difference of the various RED patents?

    The first RED.COM "video camera" patent is 7,830,967 (issued november 9, 2019) also filed back in 2007/2008.

    What did they add in the subsequent patents? And why was not this original mother patent attacked by Sony or Apple?

    As for further possibility of Apple vs RED patent litigations, I guess it comes down to the behind-the-scenes co-operation planned between the companies.

  • Many of the other RED patents are extensions to the earlier patents. For example, patent 7,830,967 is a continuation of patent application 12/101,882 from April 11, 2008 so it has the same expiration date of April 11, 2028. Patent 7,830,967 describes some manipulation of the raw image data (adding, subtracting, transforming pixel color values) before the compression step in a way that improves the compression performance but is reversible upon decompression. They have several other patents with alternative or additional pre-processing steps before compression is applied.

    The key RED patents for compressed RAW recording are Patent No. 9,245,314 which describes lossy compressed RAW, and Patent No. 9,230,299 which describes lossless compressed RAW.

    Most of the litigation to-date has involved one of these patents because as long as they remain in-effect, in-camera compressed RAW recording is not possible (without a license from RED).

    I actually think that Patent No. 9,230,299 describing lossless compressed RAW is the weaker of the two. Adobe's original DNG specification which includes a very similar lossless RAW compression scheme was published in September of 2004 and there were already commercially available cameras that started to write DNG still files starting in 2005:

    Since video is just a sequence of still images, it would seem to be fairly obvious to write a sequence of DNG files (using lossless compression as described in the file format) as a way to record RAW video in camera. This would have been a pretty straightforward approach based on public information in 2005 (2 years before RED's first provisional application).

    Lossless compression doesn't achieve very high compression ratios, however (only 1.5:1 or maybe 2:1 depending on the content). So this wasn't of much interest to Apple since ProRes RAW uses lossy compression with higher compression ratios. Which is why Apple tried to invalidate Patent No. 9,245,314 instead.

    Patent No. 9,245,314 is a little stronger because lossy compressed RAW files (for either still images or video) were not widely used back in 2007. Lossy compressed RAW formats did become more popular over time, especially as megapixel counts increased. And a lossy compression option was eventually added to later versions of the DNG specification, but this was after RED filed their patent.

  • Scenario in my head. #1: Apple will reopen another patent dispute. Probably cheaper to do this than to pay a licensing fee over many years to Red. Of course this takes time. So.... scenario #2: Jim Jannard says he's retiring and ending hydrogen- maybe a bat signal to apple that they don't want to compete with them any more. Also maybe a sign to apple to "please just buy our company" - Apple buys it, gets the tech, then keeps red going or just dissolves it. Scenario #3: Apple doesn't buy red - retools pro res raw so it's less than 6:1 compression, for now and waits for red to go out of business. Hence why they stopped selling red ravens. They wait for the company to fold which probably seems likely if their future business plan is just the komodo and they haven't expanded into other tech besides cameras. I think it's most likely going to be scenario #3 with a nice pro res raw 5:1 compression on their iphones. And for everyone out there - probably not best to buy into the red ecosystem until there is an official announcement that now Jannard left, of what the future is for red.

  • From a patent infringement perspective, I don't think the compression ratio used really matters. The RED patents do mention a few different compression ratios (6:1, 12:1, etc.) in the Summary section of the patent, but this section of a patent is really just provided for context.

    The key part of a patent is the Claims section, which describes what is actually being patented. In the case of RED's patents, the Claims are pretty broad and there is no mention of specific compression ratios.

    For example, Patent No. 9,245,314 ( essentially covers any form of lossy compressed RAW recording if done in a camera that records at least 2K resolution and at 23 fps or higher. So it doesn't really matter what compression codec is used or what the compression ratio is.

  • @eddavid

    Most probable scenario I already outlined above.

    Apple just used this attempt as cheap way to test viability of this patent, and also get most opposing side arguments in advance.

    Don't be surprised if you'll see Apple on exactly opposite side next year.

    One other real case can be that RED is now in horrible financial situation, and this had been attempt to put stick and check if patient is still alive and can handle even small legal expanses.