Xiaomi India opens 500 Mi Stores at once, sets Guinness World Record
Xiaomi India explained the expansion is part of a “New Retail” model for India where it aims to provide “flagship store experience” to customers in rural areas. The company is setting even bigger goals for 2019 - to open 5,000 new brick-and-mortar stores and to employ over 15,000 people across the whole country.
https://www.gsmarena.com/xiaomi_500_mi_stores_guiness_world_record-news-34316.php
Xiaomi opens its biggest European Mi Store in Paris
Today Xiaomi is taking a new step in its expansion in Europe. The company opens the biggest Mi Store on the Old Continent in Paris, France, at the famous Champs-Elysees street. Although the launch is scheduled for 1 PM local time, some people started lining at sunrise with temperatures around 0 degrees Celsius.
https://www.gsmarena.com/xiaomi_biggest_european_mi_store_paris_france-news-35131.php
some cheaper Xiaomi stuff :)
Most Xiaomi (and related) branded products outside smartphones are placed similar to Apple products, they are quite expensive, sometimes one of most expensive of market options. Yet properly designed and good quality.
Apple: premium pricing, high profit margin
Xiaomi: eliminate middlemen to lower prices, increased product output to further lower production costs, then even lower prices for consumer.
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