Didn't see that, Thanks for posting it. I really hope it is a new DSLR or a New S35 4K cinema camera with technology that will be used in a future DSLR line. I wouldn't think Canon would hype this event up in Hollywood just to release a new compact Mirror-less 2X+ cropped sensored camera.
perhaps they have devised a device by which pigs are gifted the ability and inclination to fly. Who knows. Some say its a "AF100 Competitor", some say its the "5DIII". Variations include speculations on that crazy huge sensor that they stuck on some telescope, and that intimates shop item that they claimed was for testing "4k processor". yea. sure it was a hair dryer ;)
Mix and match these, and you get all the different spculations . . . I say wait and see, 'cause who really knows? (I personally hope it bodes well for my piggy friends.)