Four years ago, a new market segment emerged in photography: compact system cameras (CSC), which are equipped with interchangeable lenses. Ever since then, compact system cameras have been the camera segment with the highest growth rates. After initially observing how the market was developing, ZEISS determined that high-performance lenses would also be interesting for customers in this market. In order to stay true to the high quality standards of the ZEISS brand, it was decided to focus on cameras with an APS-C sensor, the largest sensor that has been available so far for this type of camera. The new lenses from ZEISS should be developed for cameras from Sony and Fujifilm. The autofocus was planned from the start. Everyday photography was the class of usage defined during the early design phase, and also driven by the market, so the autofocus function was almost a must — it is a step toward higher volume market, but at the usual high ZEISS quality.

See more at http://blogs.zeiss.com/photo/en/?p=3542

More samples

http://www.dcfever.com/news/readnews.php?id=8210

Looks extremely sharp... I wonder why they don´t make them in m43 mount while they are at it.

Samples and more:

• http://www.ephotozine.com/article/carl-zeiss-touit-distagon-2-8-12mm-t--sample-photos-21948
• http://www.ephotozine.com/article/carl-zeiss-touit-1-8-32mm-sample-photos-21947
• http://www.photographyblog.com/news/carl_zeiss_touit_planar_32mm_f1.8_hands_on_photos/
• http://www.photographyblog.com/previews/carl_zeiss_touit_distagon_2_8_12mm_t_photos/
• http://www.photographyblog.com/previews/carl_zeiss_touit_planar_1_8_32mm_t_photos/

Video sample with these Zeiss lenses:
http://www.fstopacademy.com/blog/zeiss-touit-can-tehy-be-used-for-video/

Carl Zeiss Touit Distagon T* 12mm f/2.8 review

This first foray into making lenses for Fuji, as well as Sony compact system cameras from Carl Zeiss shows promise. They've managed to produce a lens with optical characteristics worthy of the Zeiss reputation, that's well designed and solidly built. Although this lens does carry a premium price, the additional cost isn't so much that it will put this lens beyond the reach of everyone, especially those serious about using quality glass with their camera.

• Excellent sharpness
• Solid build
• Low distortion, falloff and CA
• Very resistant to flare

http://www.ephotozine.com/article/carl-zeiss-touit-distagon-t--12mm-f-2-8-lens-review-22026

Carl Zeiss Touit 32mm f/1.8 review

Overall, the Zeiss Touit 32mm f/1.8 was a great lens to work with. Since the selections of high quality autofocus lenses are a bit limited on the NEX line, I would highly suggest the Touit line to anyone looking to get incredible image quality out of their camera. The legendary Sony Zeiss 24mm f/1.8 finally has some stiff competition. In the $1,000 price range, I couldn’t see purchasing it over one of the new Zeiss lenses. Especially since they’ll actually be in stock! If I were shooting Fuji, the decision, I believe, would be a little more difficult as the Fuji lens lineup is already quite stellar. The build quality is excellent and is more than worthy of being considered pro. Image quality is exceptional and the price is just right for a lens of this quality. If you’re looking to up your game, then look no further.

http://www.thephoblographer.com/2013/05/31/review-carl-zeiss-touit-32mm-f1-8-sony/

The Zeiss 12mm f2.8 earns the highest marks for nearly everything in our eyes. We were truly amazed that it survived a mini-sandstorm while shooting a wedding when sand was literally coming out of my 5D Mk II used as my primary camera. That made shooting with it so much more of a pleasure. The user of this lens may be the typical Zeiss customer: the higher end that appreciates better build quality and image quality for the money. When they purchase this lens, they’ll be rewarded with fast autofocusing and excellent image quality on top of the already mentioned stellar construction. Sony has always had a close connection with Zeiss and Fujifilm is another company that has years of experience in the photo industry, and we can’t see any reason as to why most users would not want to have this lens in their camera bag.

http://www.thephoblographer.com/2013/06/05/review-zeiss-touit-12mm-f2-8-fujifilm-x-mount/

The Carl Zeiss Touit 12mm lens is remarkably sharp in both the image centre and at the edges throughout almost the entire aperture range. The fast maximum aperture of f/2.8 makes it easy to creatively throw the background out of focus, with the nine-blade iris diaphragm achieving some lovely bokeh effects for such a wide-angle lens. Vignetting is very well-controlled and chromatic aberrations are hard to find. There is some very slight barrel distortion, but given the ultra-wide-angle focal length its certainly nothing to worry about. The close-focus point of 18cm comes in handy when including foreground interest in the image, as you often do in landscape and architectural photography.

http://www.photographyblog.com/reviews/carl_zeiss_touit_distagon_2_8_12mm_t_review/

Lenses are in stock now at B&H

• http://www.bhphotovideo.com/c/product/970835-REG/zeiss_2030_678_touit_1_8_32_e_lens.html
• http://www.bhphotovideo.com/c/product/970834-REG/zeiss_2030_526_touit_12mm_f_2_8_lens.html

Carl Zeiss Touit Distagon 12 mm f/2,8 review at

http://www.focus-numerique.com/test-1694/objectif-test-carl-zeiss-touit-distagon-12mm-f28-presentation-caracteristiques-1.html

Carl Zeiss will release a new 50mm f/2.8 Touit lens at the beginning of 2014. The Carl Zeiss Touit 50mm f/2.8 will have a magnification ration of 1:1. Sony E-Mount and Fujifilm versions will be available.