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VIDEO: The Truth About Black Friday
  • a look at the history, marketing and hype of Black Friday

  • 2 Replies sorted by
  • Shopping Tips for Hypnotized Hamsters or Lemmings! :)

  • According to Bloomberg, this Black Friday traditional brick-and-mortar retailers like Lowe’s, Walmart, Lululemon and Kohl’s all dealt with glitches and malfunctioning websites. Marshal Cohen, an analyst at researcher NPD Group told Bloomberg: "It really does show the importance of investing in logistics and technology. They have to be able to handle the online rush."

    For the most part, it has been a relatively solid year for US retailers, and the decent results have ticked up expectations for the holiday season. However, retail stocks pared gains recently due to investor jitters and also due to earnings from companies like Kohl’s and Target that failed to surpass already heightened expectations.

    That said, much of the growth for Black Friday appeared to take place online, according to Adobe Analytics. The $643 million spent online through 10AM Eastern time on Black Friday was 28% higher than the year prior. Digital spending was estimated to exceed $6.4 billion on Friday, which would be higher than last year's Cyber Monday totals.

    https://www.zerohedge.com/news/2018-11-25/black-friday-has-brick-and-mortar-stores-seeing-red