Clint Eastwood's new movie should win an Oscar for Best Trailer. The first trailer for Richard Jewel, Eastwood's new movie based on the real-life bombing at the 1996 Atlanta Olympic games, proves that marketing is an art form -- one that require as much craft to sell a movie as it does for filmmakers like Eastwood to make one. This first trailer for the 2019 Oscar hopeful is a Swiss Watch when it comes to pacing and tension. Jon Hamm's character, a Federal Officer, plays a key role in establishing the movie preview's slow-burn tension. “There is a bomb in Centennial Park. You have thirty minutes.” Hamm's repetition of that phrase throughout the two-minute run time, is this trailer's version of Inception's "braaaahm!" That line is both a critical piece of evidence in the real incident and a mechanism to build on and deliver tension. The sound design, building on after the second utterance of this phrase, escalates the intensity along with a series of perfectly-timed cuts that ratchets the tension to edge-of-your-seat levels. Watch for yourself: Read More...
Published By: NoFilmSchool - Thursday, 3 October, 2019