Tribeca Enterprises' first foray into digital screenings raised some questions about the future of the film festival circuit. But it also opened many viewers' eyes to what the festival experience has to offer for the very first time. Online film festivals aren’t some new thing. But when Tribeca Enterprises partnered with YouTube to launch the inaugural edition of We Are One: A Global Film Festival, it gave us a glimpse of how support from large industry organizations could bring new viewers into the greater fest-going demographic. What kind of new viewers, exactly? First-timers. According to a recent press release, 77% of the roughly 1.6 million unique visitors that We Are One received reported that they had never been to a film festival in real life. When Tribeca Enterprises CEO Jane Rosenthal and co-founder Robert De Niro announced that they would team with a who’s who of major international festivals to take their programming to the digital space, the move was met with healthy skepticism. Read More...
Published By: NoFilmSchool - Wednesday, 10 June, 2020