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When Walt Disney Bet It All on a Princess (and Won)

Imagine we’re back in the mid-1930s. Although 2D animation has evolved significantly in the last two decades, it has remained a children’s novelty. Nobody believes that two-dimensional cartoons can work for feature films. But one man decided to go against the grain. The creator of Mickey Mouse knows the potential of animation. Flash forward. We know it was even harder and more tedious to animate back then, yet this man believed he was an innovation away from turning the tables forever. Thus, 35-year-old studio chief Walt Disney embarked on a roller-coaster ride to turn Snow White and the Seven Dwarfs into the first feature-length animated movie in color ever made in American cinema.Behind the Scenes of Snow White and the Seven Dwarfs - YouTube Disney’s vision behind Snow White and the Seven Dwarfs was bold and unthinkable then. According to film historian JB Kaufman, Disney wanted “a film that was not only animated but could be put out into the commercial movie marketplace and compete with the live-action features that the major studios were making” (via Variety). Unlike others in the business, Disney had few options outside animation, as he wasn’t trained in camera and other technical aspects of filmmaking. Therefore, to compete in feature film production with the other big names in the business, he would have to either shift to live-action (which meant starting from scratch) or do something revolutionary in animation. So Walt Disney, the lifelong artist, doubled down on his traditional art to save the day....

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Published By: NoFilmSchool - Yesterday

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