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What the Apple M4 Chip Means for the Company’s Future Focus

In what’s starting to sound like a familiar song from Apple fans and supporters, this latest Apple Event was one of the brand’s biggest ever. We got some impressive Final Cut Pro updates, a Final Cut Camera app, and a new Apple Pencil Pro. However, the biggest news has to be the new Apple iPad Pro and the M4 chip inside it. On top of it all, less than six months ago Apple unveiled its M3 chips with the M3, the M3 Pro, and M3 Max. We reviewed the M3 chip at the time and found it to be a major step forward for the company and a very helpful tool for video editors looking to utilize its speed and features. So why is Apple already coming out with a newer, and most likely better, chip? Let’s explore this question by looking a bit deeper into what the M4 chip has to offer not just for filmmakers and video editors today, but for content creators of different types, perhaps, in the future.The M4 Chip’s Neural EngineSo, one of the big answers to the question above has to do with the M4 housing Apple’s fastest Neural Engine ever. The M4 chip is capable of up to 38 trillion operations per second, which is set to make it faster than any neural processing units in all other AI PCs today. This new and faster Neural Engine M4 chip is also set to provide faster memory bandwidth, along with some next-generation machine learning...

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Published By: NoFilmSchool - Wednesday, 8 May

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