Hollywood has operated under a specific set of industry rules: Streamers pay big money for premium content, audiences subscribe for that premium content, and filmmakers strive to be the ones making it. This sort of worked when it came to creating jobs, art, and commerce. But with reports out of Disney suggesting they'll let consumers use AI to generate their own content, and fears other streamers will follow, what is streaming going to look like in 2030? Let's dive in. YouTube Is Winning the War for EyeballsAccording to Nielsen data, in October 2025, YouTube is currently dominating the TV screen. The platform commands 12.9% of Americans' total TV viewing time.To put that in perspective:Netflix sits at 8.0%.Disney+ is at 4.8%.Prime Video is at 3.8%.Even if you combine the might of Netflix and Disney, they barely edge out YouTube. For executives at Warner Bros. Discovery or Paramount, this is a nightmare scenario. They are spending billions on production, marketing, and talent to produce shows like House of the Dragon or Stranger Things, while YouTube is winning the engagement war with content that costs them effectively $0 to produce because people are just uploading their own stuff. So, how do you compete with people uploading their own stories that later get monetized by the platform? Well, you just copy it...but with AI. 'House of the Dragon' Credit: HBO If You Can’t Beat Them, Clone ThemThe industry’s metric of success has shifted. It’s no longer just about raw subscriber numbers; it’s about retention...
Published By: NoFilmSchool - Wednesday, 19 November