Set to screen over four days in a first-of-its-kind event across the globe (spanning 40 screenings in total that will take place at IMAX locations in New York City, San Francisco, Los Angeles, Chicago, Seattle, Dallas, Boston, Atlanta, Denver and Washington, D.C.), this partnership between Runway and IMAX is a big deal.And, despite quite a bit of feedback from those online asking questions about why IMAX would partner with a generative AI company, it doesn’t appear that either brand is backing down from this celebration of AI filmmaking.Let’s explore what we know about this 2025 AIFF and what each brand is saying about this event and its controversy.Runway’s 2025 AIFFEstablished in 2022, Runway describes its AIFF as “a celebration of the art and artists embracing new and emerging AI tools for filmmaking.” This new, exclusive IMAX screening series will mark the first time AIFF-winning films will be shown in theaters across the US. “In just three years, our AI Film Festival has become the premiere showcase of new film and media. The quality, variety and storytelling of these films deserves a premium viewing experience. This partnership will bring AIFF to thousands of moviegoers across America, at the highest possible quality.” — Cristóbal Valenzuela, co-founder and CEO, Runway. With over 6,000 films submitted to this year's edition, these 10 AIFF films aim to offer a unique glimpse into a new era of AI filmmaking. The films have been selected by an acclaimed panel of jurors, including the likes of Gaspar Noé,...
Published By: NoFilmSchool - Yesterday