Do you remember the first time you heard of A24? I remember my old roommate getting a flowery baseball cap from the studio when they released Midsommar, and that's when I knew it was going to be huge. It had merch. It was an indie studio that had tapped into these hipster sensibilities of being COOL. And it was attracting filmmakers who wanted to work with them because of it, and making unique and daring movies. After it crushed the Academy Awards with Everything Everywhere All at Once, I felt like everyone knew about the studio. It has been quietly building its catalog with outside-the-box ideas and breaking in filmmakers who become household names. Now, a recent evaluation has A24's worth listed at $3.5 billion, which is staggering for a mini studio that feels like it broke on the scene just a decade ago. How did this all happen, and what does it mean for Hollywood? There's a cool breakdown in the Observer we're going to go over. Let's dive in. How A24 Became a Household Name Independent film studio A24 has carved out a unique space in Hollywood since its arrival in 2013. In just over 12 years, it went from an indie house to being able to fund blockbusters. A24 cultivated a devoted following and a brand synonymous with quality and artistic vision. It's crazy to think they just focused on making good movies, and it worked out. I liken this to Pixar, which just made great movies...
Published By: NoFilmSchool - Yesterday