I think it's every filmmaker's dream to write and/or direct a hit movie. Inside all of us are artists who are itching to get our message out to the world. Well, one of the best genres to work in in order to ensure you make a hit is horror. It feels like horror movies almost always make money because there are a huge number of people who seek them out theatrically in order to get scared among their peers. But what are the horror movies that made more than the rest, the ones that grossed the highest all time? Today, I want to look at some legendary box office hits and talk about what made them so popular. Let's dive in. 1. It (2017)Worldwide Gross: ~$704 millionDirector: Andy MuschiettiWriters: Chase Palmer, Cary Fukunaga, and Gary Dauberman (based on the novel by Stephen King)Principal Cast: Bill Skarsgård, Jaeden Lieberher, Sophia Lillis, Finn Wolfhard, Jeremy Ray Taylor, Chosen Jacobs, Jack Dylan Grazer, and Wyatt OleffIt had a perfect storm of ingredients for success: it hit during he nostalgia boom for the 80s, and it also could market itself on Stephen King's name.Plus, the IP of the book itself was already popular, so they could tap into many different layers of ways to market the movie and who to market it to, as well. Bill Skarsgård's portrayal of Pennywise the Dancing Clown was instantly iconic and led a great campaign where he was peeking out of sewers on billboards. It was a true...
Published By: NoFilmSchool - Monday, 10 November