Warner Bros. wants you back in the theaters. Even after Dune's strong showing at the box office and on VOD for HBO Max, Warner Bros. has announced that in 2022 it will step away from simultaneously releasing movies on its app and in theaters, and instead have a 45-day window where titles are theater-exclusive before they move to the app. HBO Max will have 10 titles that don't hit theaters and premiere exclusively on its platform as well. The stunning pandemic initiative called "Project Popcorn," in which WB took all its 2021 titles and put them on HBO Max while they also debuted in theaters, had lasting ripple effects. Filmmakers pushed back against WB's initial strategy of day-and-date for 2021, but the company saw a dramatic increase in subscribers to their app as a result. HBO Max has 69.4 million subscribers globally. That’s up from 57 million worldwide at the end of September 2020. Still, there is the general feeling that a lot of movies would have made even more money Read More...
Published By: NoFilmSchool - Sunday, 31 October, 2021