After Vimeo’s CEO issued a statement the other month about the social video hosting platform promising to not train any AI models on any Vimeo users’ content without their explicit consent, the company is further doubling down on AI trust and transparency with a new update to the platform’s Terms of Service and Community Guidelines. These new updates will ask creators to label AI-generated (or synthetically generated or other meaningfully manipulated) content as such as a way to prevent users from viewing content that could be mistaken for real people, places, or events. Let’s check out this update a bit further in-depth, as well as explore what it could mean for the future of AI-generated content across other social video platforms and channels.Vimeo’s AI-Labeling PushIn a very in-depth blog post on Vimeo’s website, the company goes into more detail about why AI labeling matters for its platform. Vimeo cites a “rise of deepfakes and other AI-generated media” as having made it more difficult for online viewers to tell the difference between what’s real and what’s fake these days. And, in an effort to stop the spread of misinformation and the harmful consequences of such content, this new AI content labeling push is aimed towards these four goals: Uphold platform integrity: Combat the spread of misinformation, especially deepfakes that can be used to manipulate public opinion.Preserve content authenticity: Maintain trust and integrity within the Vimeo community by reducing the risk of viewers being misled by inauthentic video content.Empower viewers: Provide you...
Published By: NoFilmSchool - Wednesday, 10 July, 2024