Back in 1972, Wes Craven needed to sell his directorial debut. The Last House on the Left had gone through multiple failed title changes, from Sex Crime of the Century to Krug and Company, with nothing really resonating during test screenings.The Last House on the Left follows two teenage girls, Mari Collingwood and Phyllis Stone, who travel to attend a concert. Seeking weed, they are lured away by Junior Stillo, who is part of a gang led by Krug Stillo, accompanied by his partners Sadie and Weasel. The girls are kidnapped, tortured, and assaulted by the gang.The gang seeks refuge at the Collingwood residence, posing as travelers. Mari's parents eventually discover the truth about their crimes and exact violent revenge.The tagline for the graphic, violent film is now famous.To avoid fainting, keep repeating, "It's only a movie... It's only a movie..." - YouTube www.youtube.com The Genius of Planting Ideas The film is quite horrific in its portrayal of violence, and the marketing team could have found several ways to convey its shocking content through specific words or images. But rather than being on the nose, they played on dark ideas already floating around in viewers' heads, letting them imagine the worst. Whatever that was, audiences might faint from the film's sheer scariness. You'll see variations on this technique used today. At Sundance this year, rumors swirled on the ground that body horror film The Ugly Stepsister was so gross, someone in the audience actually vomited during the screening. Shudder and...
Published By: NoFilmSchool - Yesterday