One of the biggest issues facing Hollywood has been the idea that young people are not driving as much viewership when it comes to movies and TV. We've been in this constant battle of figuring out how to get these people to theatres or tuning in their TV sets. It's stressful! But it might be time for a deep breath. A new study is here to bust the biggest myth in media. It turns out "kids these days" are still very much watching—and discussing—movies and TV shows. A 2025 study from UCLA's Center for Scholars and Storytellers, where they surveyed 1,500 people aged 10-24, found that 57% said they watch traditional TV and movies, more than older generations think they do.That means that the narrative that Gen Z and Gen Alpha aren't watching TV and movies is wrong. Let's dive in. Key Takeaways for Filmmakers From The Study As filmmakers, we're constantly trying to crack how to get more people into the theaters or renting our stuff. So when I see a study like this, I think it's time for us to pay attention and see how we can use it to play into our strengths. The study gives us clear data on what young audiences want and how they find it.1. Movies Are Still a Social EventThis is the big one. When asked what they discuss with friends, 53% of young viewers said they talk about TV shows and movies. Only 18.6% said they discuss social media.Even better? When...
Published By: NoFilmSchool - 3 days ago