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The Story of Blackmagic Design – How Grant Petty Changed the Industry

Of course, you know Blackmagic Design. But did you know that Grant Petty, one of the two founders and CEO, writes the SQL code to run his 1,500-employee company economically all by himself? Keep on reading. Forbes is currently running a story on Grant Petty – which you can read in full here and while you are, you might think that he is a nerdy underdog (in a good way) who subverts the industry’s usual thought patterns and does things a bit differently. But said underdog is far from being one. On paper, he’s actually a billionaire now, and his 1,500-employee Blackmagic Design company has grown into a $576 million (revenue) business based in Melbourne, Australia. So how did he do that? Grant Petty @ NAB show. Image credit: Blackmagic Design Grant Petty – Building Blackmagic Design According to the Forbes article, Grant Petty is a self-made man, and surprisingly for a CEO, he is quoted as saying: “all of 2020 and half of 2021, I was working until 2 a.m. every day because I was writing the code that runs the company“. That, in a nutshell, is why Blackmagic is such a successful company. People see it as a weakness that I write the code myself.Grant Petty Petty is not exactly a fan of outsourcing. He writes the SQL code that connects the company’s databases, which span three factories in Australia, Singapore, and Indonesia. So what should they do when a pandemic hits? Hire an outside company to handle...

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Published By: CineD - Wednesday, 13 April, 2022

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