We write a lot about artificial intelligence in terms of tools that can simplify or enhance different filmmaking workflows. You know, all those automated captions, Magic Mask, image generators for mood boards, and so on. But what if AI could take over the whole production process and let viewers become showrunners with just a few clicks? That’s what Fable’s streaming platform “Showrunner” promises to achieve. How, why, and with what possible consequences? Let’s find out together. Have you seen the “Black Mirror” episode from the latest season, where the protagonist decides to watch a streaming show with her boyfriend and finds one about her own life, titled “Joan is Awful”? Yet Salma Hayek depicts only her bad character traits, and Joan gets mad. That’s one of the AI development nightmares I can imagine. Another one is when everybody starts generating films and series in several clicks, without any restrictions, regulations, or human creators behind them. Are we heading in this direction already? Then stop this train, please; I’m getting off! How does Fable’s Showrunner streaming platform work? Fable Studio is a generative AI video startup that received huge attention last year. The company released a research paper showcasing their approach to “generating high-quality episodic content“ using AI in the middle of the joint strike of Hollywood actors and writers. The tech presented could write, direct, edit, voice, and animate entire shows. As an example, developers released nine short AI-generated episodes of “South Park” (with a remark that this famous cartoon...
Published By: CineD - Monday, 8 July, 2024