This isn’t exactly breaking news (since the original press release dates back to Nov 2021), but now that 2022 is here, Syrp is becoming Syrp Lab and their entire line of motion control gear is being rebranded to the Manfrotto Move ecosystem since both companies are part of the Vitec Group. So what happened? Syrp was founded in 2012 by a (very) successful Kickstarter campaign that gave birth to the Genie. This versatile but relatively small and, most importantly, easy-to-use and quite affordable time-lapse machine helped a whole generation of filmmakers to create stunning time-lapses on the go without having to lug around expensive and complicated-to-use equipment. The success of the Genie was followed by many other handy and innovative products that turned Syrp from a garage startup into a real company, including the Genie Mini, Genie II and Syrp Slingshot and others. Syrp becomes Syrp Lab At some point, the Vitec Group acquired Syrp, expanding its logistical network and its reach on filmmakers even further. That was in 2019 (read our article about the acquisition here). Fast forward to November 2021, Syrp has another major announcement to make: The company will be renamed from Syrp to Syrp Lab and all of its motion control products will be integrated into the Manfrotto Move ecosystem. The Syrp app will also transition to Manfrotto in order to “create a unified end user experience across all products”. First and foremost: Existing customers have nothing to fear, their warranty will automatically be transferred to...
Published By: CineD - Thursday, 27 January, 2022